Didn't Online Internet Marketing Amaze you?
Do Wonders With
Online Marketing tools
Hope you liked my last blog and more importantly found Online Marketing captivating. Moving at warp speed, I’ll introduce the tools used in Internet Marketing, a more intense analysis will follow in my later writings.
Let me start with an amusing quote by Stuart Britt – “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.”
Have you ever wondered how Search Engine’s show there search results and how to feature among the top results?Imagine for one moment of making money through Facebook or Twitter or by blogging!
And many more questions like these. Are you ready to satiate your quench?
Yes? Just continue reading…
Do you know what Google Page Rank is?
Well, Google assigns Page Ranks (PR) to each webpage; it is the Google’s ways of assigning importance to a particular page. It is a number that varies from 0 to 10. Higher PR indicates greater search visibility.
Depending on the PR and the relevance of contents of the webpage with the keyword typed in, the Search results are shown.
Page Ranks depend on your contents, the number of websites linking to your webpage and the PR of those websites.
How to get higher Page Rank or a greater search visibility?
This is unarguably the most important part of Online Marketing, even if you offer some great service but are unable to appear in top Search Engine Return Pages (SERP), there’s no use of such a service. You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere. This is where Search Engine Optimization (SEO) comes into picture.
The number of pages being indexed has grown at an incredible rate; there are now over 10 billion pages being recognized. As a result, ranking at the top of the search results is becoming more and more difficult. . Businesses that rank higher appear more "credible." This credibility leads to more traffic, more leads, and, most importantly, a better bottom line.
As the figure shows, the traffic that the second search result gets is around 20% lower than the first search result. Similarly, the biggest fall percentage wise is going from search result 10 to 11. It sees 150% fall in traffic!
So, it’s really important for businesses to appear in top results.
Search Engine Optimization (SEO)
How does SEO work?
There are basically few steps involved in SEO as listed below;
Content Creation: This is the most important part for getting high search visibility.
Keyword Research: Keyword is the word or phrase that a user types in the Google search box. You should choose the right keywords; they should appear in the important sections of your webpage and the keyword frequency should also be well optimized.
Site Architecture: Good site architecture shows search engines that your website is more than a collection of random pages. Use logical linking to show search engines which page of your websites are related.Link Building: When a website links you, Google it actually casts a vote for that webpage. Therefore, the more votes you get, better is your page rank. Your higher Page Rank depends on
• Number of websites linking you.
• The Google PR of websites linking you.
• The number and type of websites linking to the website that links you.
For example, if a website with PR 9 links you, your search visibility will be much more than if a website with PR 5 links you.
So, the morale of the story is; you have to optimize your webpage such that it should appeal both to the visitors and the Search Engines.
Social Media Marketing
How many hours do you spend on social networking sites like Facebook, Twitter and Linked In or blogging etc?
Look at the figure below;
Now, how about making some easy money through these social networking sites?
Yes, I am talking about Social Media Marketing (SMM).
A report by Nielson Companies show that the time spent on Social Media sites has increased by 80%.
The figure below shows the number of businesses that used Social Media Marketing and found it useful in one or other way
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YES! This is the power of Social Media in today’s world.
It’s a golden opportunity; Make sure you Cash in on……. But hurry!!
Social Media Marketing is engagement with online social communities to generate exposure, opportunities and sales. The importance lies in the fact that you get the audience who are interested in your product and with increasing number of social media users, it becomes of upmost importance. SMM is in fact seen as the next marketing gold rush.
Commonly used Social Media Marketing tools include: Face book, twitter, Linked In, Blogger and YouTube etc.
Following are the advantages of SMM:
• Very affordable• Fast results
• Message can be sent to right audience at bulk.
How does Social Media Marketing work?
• Identify online communities that match your ideal client profile.
• Make your website social media-friendly.
• Determine what kind of content and topics your target market prefers (articles, video, audio, etc.)
• Put the right message in front of the right people. You do this through a few dozen different content distribution channels.
• Monitor your brand so every time someone mentions you or your company, you can see what others are saying about you and you can engage in the conversation.
Still wondering how can you make money out of Facebook or Twitter or by blogging?
STAY CONNECTED; find more answers and tools in my next blog. =D.
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